Press Release Summary = India\'s first online store (www.bnaitmart.com) for IT/networking products and accessories with localized support was launched today by BNA Technology Consulting Ltd, a leading provider of infrastructure solutions for enterprises in the networked economy.
The new venture combines e-tailing with the creation of a localized support channel across India to make delivery of a complete IT infrastructure solution possible without the customer having to travel to nearest Tier I or Tier II cities in search of the same. The online store will have a wide range of branded IT and networking products and accessories available at extremely competitive prices.
Press Release Body = Bangalore, May 17, 2006: Buying of branded IT/networking products and accessories in Tier III cities and towns will never be the same again. Bangalore based BNA Technology Consulting, with over two decades of experience in building high-quality IT infrastructure for leading corporates across India, today announced the launch of a new venture www.bnaITmart.com. The new venture combines e-tailing with the creation of a localized support channel across India to make delivery of a complete IT infrastructure solution possible without the customer having to travel to nearest Tier I or Tier II cities in search of the same. The online store will have a wide range of branded IT and networking products and accessories available at extremely competitive prices.
Currently available product categories include Tablet PC's, Notebook PC, Notebooks, Thin Clients, Servers, Data & Voice cabling, wireless switches, routers, IP cameras ,Plotters, Scanners, Printers, Operating systems and many more. All the major manufacturers including HP,Lenovo-IBM,Acer,Fujitsu,MIicrosoft,Redhat,Adventnet,Systemax,Tyco,D-Link,3com,APC would have a wide range within the product line.
Commenting on the new venture, Ranganathan V, Managing Director, BNA Technology Consulting, said," We are certain that there is a demand for quality IT/networking products in Tier III cities and towns. More and more small and medium businesses in these places are setting up or sprucing their IT infrastructure relying on whatever resources is available locally or trying to tap into the expertise in Tier II and I cities. These options are either expensive or result in poor implementation which constrain these businesses from taking maximum advantage of IT/networking. www.bnaITmart.com is our attempt to address this challenge and tap into this growing, unpenetrated market."
"Having said there is an opportunity it is quite complex and difficult to address this market which explains why many earlier ventures in this area did not take-off or go the distance. We have carefully studied the earlier models, spent time in understanding the customer needs in these markets. This has resulted in us adopting the e-tailing model which is accessible anytime, anywhere and provides cost efficiencies and simpler supply chains. The online store embedded with "LivServ" our live support tool would be utilized extensively to capture and create expertise available in these places. We will then train them to address the lack of quality implementation support locally. In essence, we are actually creating a new channel which would make quality IT infrastructure solutions delivery possible beyond Tier I and II cities," he further added.
" We bring the credibility and reliability and domain expertise of BNA which has been in the space for over two decades to the new venture which not only ads value but also addresses low user trust in e-commerce or buying such high-value products on the web," Ranganathan further added.
Founded in 1989, BNA Technology Consulting Ltd is a leading provider of technology infrastructure solutions for enterprises in the networked economy. The company is headquartered in Bangalore and has its branches spread across in Chennai, Hyderabad, Cochin and Pondicherry with associate overseas offices in Abu Dhabi, Dubai and Singapore. For more information about BNA, do visit www.bnaindia.com
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